Music Marketing #1

    There is so much more to music than the just the actual sound. For this research assignment we dove into music companies and we got to pick one artist to research (specific music genres were assigned to us). My group chose 2 companies and 2 artists to research from each company the first company Universal Music Group which the artists chosen were P Diddy and Drake, and then the other company we chose was Sony Music Entertainment in which the chose artists were Calvin Harris and Usher.

    We began by diving into the artist history and their background (ex: when they began making music, first big deals made, etc). Then we had to identify their brand and their target audience. After that we had to find out how these artists marketed their products and distributed their music both through digital and non-digital methods (ex: hosting tours/concerts, selling vinyl's, streaming services to be able to listen to their music, etc).

    Now we have begun to work on new project which is to make a music video for a new band with a song given to us. We have begun preparing for this project by first scheduling out how we are gonna produce this music video. Then we created a story board to map out how the music video is gonna look. Once that had been completed we will shoot all the shots we need and start to mash them together and put the music over it as well as lip-syncing our main band member.